Nighttiming Records is an independent record store located in Phoenix, Arizona.
Nighttiming Records specializes in selling music from local artists and strive to share a little bit of Phoenix with everyone that enters the shop. Their local identity is a huge part of what makes them, them, so it was very important to keep a feeling of Arizona throughout the brand. This was achieved through desert scenery and western iconography, like the famous Arizona cacti you can see throughout the system.
Illustrator | PhotoshopGold in logo design for Graphis 2023
brand Identity | Trademark Design-
Sarah, 30, New In Town
Sarah always wears chunky jewelry, likes Arcade Fire and Death Cab for Cutie. She is new to the area from Austin, and wants to explore local businesses and to make friends with similar interests.
-
Jo, 22, College Student
Jo likes platform shoes and crocheting. They listen to punk and garage rock but also likes dad rock like Red Hot Chili Peppers. Always tips 30% at restaurants.
-
Greg, 65, Arizona Local
Greg’s always on the lookout for new music. He likes to watch old westerns, loves Sam Cooke and Willie Nelson, and Leon Bridges is his favorite new artist.
